For founders making decisions that matter

You do not need
more advice.
You need to see clearly
what is actually
going on.

When the story is not landing, priorities keep shifting, or decisions keep coming back — something important is unclear.

That costs time.
That costs momentum.
That costs money.

I help founders see what is really going on, challenge what is not working, and decide what to do next.

Start with a free 20-minute intro Book a Clarity Call
Finding direction and clarity
When to work with me

You are building, but something is not moving

  • People are interested, but not buying
  • The investor pitch sounds right, but not landing
  • The customer, offer, or message is not clear enough
  • You have too many priorities, and no clear decision point
  • The same decision keeps coming back
  • You need an outside view before spending more time, money, or energy
What I help you clarify

What needs to become clear

01
The real problem
02
The right customer
03
The strongest offer
04
The clearest message
05
The decision point
06
The next move
Why this matters

Unclear thinking does not stay harmless

  • It shows up in the pitch
  • In sales
  • In strategy
  • In the team
  • In execution

If the thinking is unclear, everything downstream gets harder. Fix that first.

This is for you if:

This is not for you if:

The Clarity Call
£299 60–90 min focused session

Focused strategy session for founders who need clarity on what matters now.

This may help if:

  • Priorities keep shifting
  • Decisions keep staying open
  • The story is not landing
  • You feel busy but not moving forward

I review relevant material beforehand so we can focus on what matters immediately.

No generic advice. No long reports. Just clearer thinking and practical next steps.

Start with a free 20-minute intro Book a Clarity Call

You leave with:

  • A clearer view of what is actually happening
  • The 2–3 issues that matter most
  • Immediate next steps
  • A short written summary afterwards

Early-stage or pre-revenue? I offer adjusted rates for founders at the earliest stages. Drop me a line before booking.

What founders say

Real sessions. Real outcomes.

We needed strategic focus and investor readiness and she delivered. She asked the right questions and created structure where we previously had scattered ideas. I'd highly recommend Andrea to any founder needing practical strategic support.

Crispin Sinclair
Founder, Conker Bikes

Her ability to translate ambiguity into direction is sharp. She deconstructs complexity and helps teams see what actually matters. If you're building something meaningful and need someone who blends analytical rigour with human intelligence, Andrea is someone you want in the room.

Keith Brown
Board Adviser, Founder, Satrex Ltd

Andrea is one of the most organised and fearless individuals I have had the pleasure to work with. She brings sober maturity balanced with a pragmatic can-do attitude.

Marc Lansdown
Director, Wolters Kluwer
How I work

Sharp questions.
Honest challenge.

  • I ask sharp questions
  • I look for what does not connect
  • I challenge assumptions
  • I turn scattered thinking into clear choices
  • I help you decide what matters now

Some founders come for one focused session.

Others continue around positioning, investor readiness, business model clarity, or strategic decisions.

I also work with a small number of founders and teams on a project, interim, or fractional basis where ongoing strategic support is useful.

The work fits the situation.

Get in touch
Andrea van der Loos — Strategy Consultant, Cambridge
About

Andrea van der Loos

Strategy Consultant

I work with founders and leadership teams when clarity matters and the next decision cannot wait.

My experience spans corporate strategy and startup environments. I have worked alongside senior leaders and founders making decisions under pressure, uncertainty, and competing priorities.

Good strategy should be clear, honest, useful, and human.

If you are not clear on the problem and who it is really for, the rest gets expensive.

I help teams see the real picture, ask the right questions, and decide what matters.

Based in Cambridge  ·  Working across the UK and Europe

Start with a free 20-minute intro
Ready to move?

Let's find the real issue
and decide what to do next.

If things are moving, but not clearly enough — pause here.
Unclear thinking costs time, energy, money, and momentum.

Start with a free 20-minute intro Book a Clarity Call